Uspeco
Uspeco is a freight forwarding company that underwent a comprehensive rebranding with Pontica. We aimed to give the company a fresh, modern look while still retaining its identity and values. The first step was to come up with a new name, and after careful consideration, we landed on "Uspeco".
We then designed a new logo that is both sleek and modern, featuring clean lines and bold typography. The color scheme was updated to incorporate the 2023 graphic design trend of blue and green, giving the brand a fresh and dynamic appearance.
The result was a bold and modern brand identity that effectively communicates Uspeco's expertise, reliability, and innovation in the freight forwarding industry. The clean and minimalistic logo, with its simple yet impactful typography and distinctive color scheme, stands out in a crowded market and has helped Uspeco to establish a strong and recognizable brand identity.
