Travelansa is a brand that encapsulates the enchanting spirit of travel, with a gentle and easy touch. The brand's color palette of violet and creme is evocative of the whimsical and dreamy qualities of travel, inspiring feelings of calmness and relaxation.
At the heart of the brand is the "Travelling Fairy," a character and logo that embodies the adventurous and curious spirit of travel. The fairy represents the magic of discovering new places, cultures, and experiences.
The colonial epoch of 1890-1910 serves as a source of inspiration for Travelansa's design. The brand draws from the elegant and refined aesthetics of this period, incorporating elements such as ornate typography and intricate patterns into its visual identity.
The semiotics of traveling novels by Jules Verne, such as "Around the World in Eighty Days" and "Journey to the Center of the Earth," also inform the design of Travelansa. These novels are associated with exploration, adventure, and discovery, all of which are central themes to the brand.